How To Pick The Best Marketing Consultant and KNOW He Will Deliver on His...
One of the biggest obstacles you need to overcome before hiring a marketer, or for that matter making any purchase decision is figuring out how to know if something works without trying it. That’s one...
View ArticleMultiply Your Customers By Guaranteeing They Refer Everyone They Know
Joe was rowing his boat out in the middle of a lake for a relaxing day of fishing. A huge green snake comes up alongside the boat with a half-swallowed frog sticking out of it’s mouth. Feeling bad for...
View ArticleDid Google Glass Make A Monumental Branding Error, and Why Being First Won’t...
I remember when I created my parent company name Customer Hunter, and how proud I was for coming up with the name. I still like it a ton, but every time I speak to people and I say the name of my...
View ArticleDo Testimonials Work?
One of the most common questions I get asked is, "Do Testimonials Really Work?!" These questions are common because on the internet we know how easy it is to fake a testimonial. The answer of course...
View ArticleBranding Legend Proclaims, “Be Different, Not Necessarily Better!”
Perhaps the biggest mistake companies with established brands make is focusing on being better, but being better doesn't help sell product, being different does. During blind taste tests Pepsi beats...
View ArticleWho Can Answer The Call and Make SEO Sexy Again?
The great robbery of the Vienna Bank in 1875 left many investors distraught. This was no ordinary robbery. There was no masked gunmen or runaway horse and buggy. The clever thief waltzed into the bank,...
View ArticleThe SEO Formula That Never Fails and How To Make SEO Work For You
It’s not rocket science, it’s not voodoo or magic, it’s not technical and it’s not a list of best practices. It is simply a frame of mind, a simple rule of thumb that every thing you do MUST BE...
View Article12 Ways To Increase Your Personal Value and Break Free From Your Limiting...
“People In Prison Do Time, Unless You Are Reading This From Behind Bars, You Don’t Want To Fall Into This Same Kind of Thinking.” – Dan Kennedy As a consultant, it is easy to fall into the trap of...
View ArticleThe Perfect Marketing Plan in Seven Easy Steps
My all time favorite marketing strategy is Marketing Lagniappe and I want to share with you an extremely clever strategy and story about a commercial real estate mortgage broker who integrated clever...
View ArticleIf Your Branding Strategy Fails To Answer This Ridiculously Important...
It’s hard to dispute the power of branding. It’s even harder to execute on a successful branding strategy. Here is a super quick crash course in understanding and mastering strategies for branding your...
View ArticleThe Simplest Way To Write The Perfect Unique Selling Proposition
Here is a very simple strategy for developing the perfect Unique Selling Proposition to differentiate your business from your competitors. I have discussed previously about how you must differentiate...
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